Tesla Inc. is an emerging premium automotive company that has been starting to establish a place for itself in the global automotive market. They are doing this by offering customers with all-electric vehicles that bring advanced technological options, streamlined design, and sportscar-like performance. This paper will first discuss Tesla’s corporate mission, current strategy, and industry position. Then, a detailed NOISEY analysis will be performed to take a deeper look at internal and external factors regarding Tesla’s market strategy. Areas where Tesla needs to improve, opportunities where they can improve, and some of their strengths will be highlighted, among others. Using this information, a clearer picture of Tesla’s current place in the global market will be formed. The paper will conclude by recommending a strategy for Tesla, as well as, ideas on how to implement this strategy to ensure future success.