What is marketing? According to Investopedia.com, Marketing refers to the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsement and general media exposure.
In August of 2004, the American Marketing Association (AMA) changed its definition of marketing as “Process of planning and executing the conception pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organization goals” Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, exchanging, offering that have value for customers, clients, partners, and society at large. Now that we know what’s marketing. Its interesting to know what’s international marketing?
international marketing can be defined as exchange of goods and services between different national markets involving buyers and sellers according to the American Marketing Association International Marketing is the multinational process of planning and executing the conception prices promotion and distribution of ideal goods and services to create exchanges that satisfy the individual and organizational objectives.
international marketing, which involves operating across a number of foreign country markets in which is not only do the uncontrollable variables differ significantly between one market and another, but the controllable factors in the form of cost and price structures, opportunities for advertising and distributive infrastructure are also likely to differ significantly. It is these sorts of differences that lead to the complexities of international marketing. International marketing management, which is a larger and more complex international operation.