Furthermore, Air Asia may continue offering aggressive promotional campaigns. Air Asia can promote their campaigns by borrowing the power of social media. In recent years, the use of social media has been growing rapidly worldwide. Social media campaign is now been consider as a method that able to help companies to increasing brand awareness and recognition efficiently. Past studies have reported that companies who implement social media in their business operation says that there is an increase in the profit while some companies reveal that their market exposure had been increased. For this reason, many airline industries have collaborated with the social media platform and implement it into their service channels and sales.